Mcdonald's case study Example | Topics and Well Written Essays - 750 words - 1

Mcdonald's - Case Study Example In 2003, McDonalds reinvented its mission/vision by implementing a â€Å"Plan to win† strategy that focuses on becoming â€Å"bigger, not just better†. Action plans in implementing this strategy are to increase sales in every geographic segment of the business; to offer relevant menu to its 60 million customers per day, and to gain the confidence of stockholders by the profitability of its operation. McDonald uses 5 key strategies in implementing this plan, i.e. product, price, people, place and promotion (McDonalds 2009 annual report). In increasing sales in every geographic segment of the business thru franchising. Focused on brand availability, menu variety, beverage choice, convenience and day part expansion. McDonalds introduced McCafe and premium Angus third pounder, focused on classic favorites like big Mac and Quarter Pounder, and emphasized affordability in the US market; and in mid-2010s introduced frappes and smoothies. In all areas of operations, reinvestment was done in the facilities and equipments, opened stores in convenient areas, extended store hours, build up its drive through systems and offered locally relevant selections. The strategy included advertising and promotions. In U.S, drive-through systems, and cafà ©-ambiance were developed; in Europe, the portable snacks were popularized; in Germany, breakfast time was introduced and designed the same strategies in other areas where McDonalds is present. McDonalds joined the bandwagon of globalization and has developed franchised business in 119 countries. In 2010, McDonalds has 32,737 franchise units all over the world, an increase of 28% from 21,078 units in 2009 (McDonald’s Annual Report). This means the company has to work with franchise owners with diverse cultures, religion and ethnicity. The tactics of McDonalds is to adopt its menu to the culture and taste of the region, to hire and train locals to work in the